Actualmente vivimos en plena revoluci\u00f3n tecnol\u00f3gica. Esta revoluci\u00f3n est\u00e1 cambiando la forma de hacer negocios, pues la tecnolog\u00eda ha tra\u00eddo herramientas que reducen costos y permiten tener un mayor alcance a los posibles clientes.<\/p>\n
Vemos ahora c\u00f3mo el mercadeo est\u00e1 migrando hacia las redes sociales, cambiando la forma tradicional que por muchos a\u00f1os ha prevalecido en los negocios. As\u00ed mismo, ahora existen sistemas que permiten facilitar procesos, reducir costos, manejar y canalizar la informaci\u00f3n de mejor manera y sobre todo, conocer mejor a nuestros clientes.<\/p>\n
Sin embargo, tal como reza el dicho en ingl\u00e9s \u201cThere\u00b4s no free lunch. Si bien la tecnolog\u00eda nos puede traer muchos beneficios tambi\u00e9n conlleva riesgos que debemos trabajar para que su uso no nos perjudique. Por ejemplo, al estar m\u00e1s expuesta nuestra informaci\u00f3n hay que tomar recaudos de protegerla para evitar caer en manos de personas que de mala fe puedan aprovecharse del acceso a la misma.<\/p>\n
Por ello es muy importante que previo a utilizarse cualquier herramienta tecnol\u00f3gica -sea para lanzar un producto, almacenar informaci\u00f3n, usar sistemas inform\u00e1ticos o bien, solo para divulgar informaci\u00f3n- se torne necesario conocer los riesgos que existen en cada uno de dichos actos. Por ejemplo, en el caso de que se lance un producto nuevo sin la debida protecci\u00f3n de la marca del mismo u otros derechos de Propiedad Intelectual, se corre el riesgo de que alguien se apropie de la marca y de la publicidad realizada; en caso se almacene informaci\u00f3n y documentos en la nube y no se cuente con las medidas inform\u00e1ticas de protecci\u00f3n adecuadas,\u00a0 se corre el riesgo que cualquier persona entre en el sistema y se robe el contenido del almacenamiento, etc. Por lo tanto, es primordial tener un sistema inform\u00e1tico, con licencias originales para contar con una correcta ciberseguridad.<\/p>\n
La tecnolog\u00eda es una gran herramienta que debe ser correctamente utilizada para minimizar los riesgos que el uso indebido conlleva. Es recomendable asesorarse para disminuir los riesgos pues hoy en d\u00eda todos estamos expuestos.<\/p>\n
Gustavo Noyola Actualmente vivimos en plena revoluci\u00f3n tecnol\u00f3gica. Esta revoluci\u00f3n est\u00e1 cambiando la forma de hacer negocios, pues la tecnolog\u00eda ha tra\u00eddo herramientas que reducen costos y permiten tener un mayor alcance a los posibles clientes. Vemos ahora c\u00f3mo el mercadeo est\u00e1 migrando hacia las redes sociales, cambiando la forma tradicional que por muchos a\u00f1os ha prevalecido 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\n<\/strong>Abogado Asociado
\n<\/em>CENTRAL LAW
\nGuatemala<\/p>\n","protected":false},"excerpt":{"rendered":"